How an MBA in Marketing is Beneficial for MBA Aspirants
Marketing is one of the most popular and sought-after specialisations in the field of management. It is a dynamic and creative domain that offers ample opportunities for career growth and development. In this blog, we will explore how an MBA in Marketing can benefit MBA aspirants who want to pursue a rewarding and challenging career in the corporate world.
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What is an MBA in Marketing?
An MBA in Marketing is a two-year postgraduate degree program that equips students with the knowledge and skills required to plan, execute, and evaluate various marketing strategies and campaigns. It covers MBA Marketing subjects such as consumer behaviour, market research, branding, advertising, digital marketing, sales management, and more.
The marketing specialization in MBA also helps students develop their analytical, communication, leadership, and problem-solving abilities and can be pursued as a full-time, part-time, or distance learning program.
The table below offers a glimpse at more MBA in Marketing course details for your convenience.
| Course Name | MBA Marketing |
| Full Form | Master of Business Administration in Marketing |
| Level | Postgraduate |
| Duration | 2 years |
| Mode of Examination | Semester System |
| MBA in Marketing Eligibility | 50% in graduation |
| Mode of Admission | Entrance Test/ Merit-based |
| Accepted Entrance Tests at HIMT | UCET, CMAT, MAT |
Best Colleges for MBA Marketing
With an impressive MBA Marketing placements track record, HIMT Group of Institutions has become India’s leading MBA Marketing College. The college is best known for its academic excellence and rich MBA course curriculum based on the latest national and international market trends. HIMT Group of Institutions has the following best features;
- 24 Years of Academic Excellence
- Advanced MBA curriculum
- 100% Placement Assistance
- Experienced Faculty
- Unique Infrastructure
- Rich Library
- High Tech Laboratories
- Extra Curricular Activities
- Mega Jobs Fair
Why Choose an MBA in Marketing?
An MBA in Marketing can open up a plethora of career options for aspirants. Some of these reasons are:
High Demand
Marketing is an essential function of any organisation that aims to create value for its customers and stakeholders. Hence, there is a high demand for skilled and qualified marketing professionals who can help businesses achieve their goals and objectives. According to a report by LinkedIn, marketing is one of the top 10 skills that employers look for in 2023.
Wide Scope
Marketing is a broad and diverse field that encompasses various aspects such as product development, pricing, distribution, promotion, customer relationship management, and more. An MBA in Marketing can enable students to explore and specialise in different areas of marketing according to their interests and help them also find job opportunities for MBA marketing across various sectors such as:
- FMCG
- Retail
- E-commerce
- Banking
- Hospitality
- Media
- Education
and more.
Lucrative Salary
Marketing can be a rewarding career that offers attractive compensation packages to deserving candidates. According to Payscale, the average salary for a career after MBA in Marketing in India is about ₹5.6 lakhs per annum. The salary may, however, vary depending on factors such as experience, qualification, location, industry, and company.
Career Growth
Marketing is a dynamic and competitive field that requires constant learning and innovation. From HIMT Group of Institutions an MBA in Marketing can help students enhance their knowledge and skills and stay updated with the latest trends and developments in the market. MBA in Marketing can also help them advance their career prospects and take up senior-level positions such as the ones listed below.
| Job Profile | Role and Responsibilities | Average Salary |
|---|---|---|
| Marketing Manager | Planning, implementing, and overseeing the marketing activities of an organisation. They coordinate with other departments to ensure that the marketing objectives are aligned with the organizational goals while monitoring and analysing the performance of the marketing campaigns and making adjustments as needed. | INR 7 LPA |
| Marketing Executive | Executing the marketing plans and strategies of an organisation. They conduct market research, identify potential customers, generate leads, create promotional materials, organise events, maintain customer relationships, and provide feedback on the effectiveness of marketing initiatives. | INR 3 LPA |
| Product Manager | In charge of managing the entire life cycle of a product or service, they conduct market research, define the product vision and strategy, develop the product roadmap, collaborate with the development team, launch the product in the market, and measure its success. They also gather customer feedback and incorporate it into the product improvement process. | INR 16 LPA |
| Brand Manager | Building and maintaining a strong brand identity for an organisation. They conduct market research, analyze the competitive landscape, develop the brand positioning and messaging, design the brand logo and packaging, create brand awareness campaigns, monitor the brand reputation, and ensure that the brand values are consistent across all channels and touchpoints. | INR 8.7 LPA |
| Digital Marketing Manager | Planning, implementing, and managing the online marketing activities of an organisation. They use various digital platforms such as websites, social media, email, mobile apps, search engines, and online ads to reach and engage with the target audience, and analyse the web traffic, conversion rates, and return on investment (ROI) of the digital marketing campaigns. | INR 5.8 LPA |
MBA aspirants can also leverage their marketing skills and knowledge to start their own ventures or work as freelancers or consultants. They can even choose to pursue further professional certifications and courses after MBA marketing to increase their salary prospects and fuel their career trajectory.
Also Read: Highest Paying Jobs After MBA
Conclusion
An MBA in Marketing is a valuable and versatile degree that can help MBA aspirants achieve their career aspirations. It can provide them with a comprehensive understanding of marketing concepts and practices and equip them with the relevant skills and knowledge to excel in the marketing domain. An MBA in Marketing can also help them gain a competitive edge in the job market and secure lucrative employment opportunities in various sectors and industries.
FAQs
- What kind of ventures can I start with a Marketing MBA?
You can start any kind of business venture with a Marketing MBA as an MBA trains you in all the basic skills you need to start your own business. One example would be to start your own business in the digital marketing sector.
- Does HIMT Group of Institutions offer any additional certifications for its MBA students?
Yes, HIMT Group of Institutions offers additional training and certifications like Six Sigma Greenbelt, Advance Digital Marketing, Retail Management, Entrepreneurship, etc., for all its MBA students.
- What other MBA specialisations does HIMT Group of Institutions offer?
HIMT Group of Institutions also offers MBA specialisations in IT, HR, International Business, Finance, and Operations, in addition to Marketing.
- Why is the MBA program at HIMT Group of Institutions special?
The MBA program at HIMT Group of Institutions is special because it comes with a focus on business analytics no matter which specialisation you choose.
